miércoles, 26 de enero de 2011

Transformative Learning - Cooperate


In this seminar of the Adventure Travel World Summit held in Scotland we had the opportunity to listen to John Sterling of The Conservation Alliance. (http://www.conservationalliance.com/)
John has spent the past 17 years in the conservation field, and has been involved with The Conservation Alliance since 1996. The Conservation Alliance is a group of 170 outdoor industry companies that work together to protect threatened wild places throughout North America.
Outdoor Business is giving back to the outdoors: Business shares, produce of a year.
We will look at two events with 30 year difference.
In 1989, The Conservation Alliance was co-founded, by Patagonia, REI, The North Face and Kelty, to encourage other companies in the outdoor industry to give money to environmental organizations and to become more involved in environmental work
The 4 major companies came together to protect their habitats, the wild places.
In the US NGO are very important in looking for funds and making companies contribution to environmental or conservation issues.
In 2009, Obama signed 2 million acres of US as a conservative measure.
This came about after the project designed by the conservation alliance in collaboration with many private companies and local people. Individuals and companies have collaborated in this initiative, looking for areas worth protecting and the conservation alliance has been looking for the funding and putting pressure on the administration resulting in the signed by president Obama, showing the strength in numbers.

Report puravera Adventure Travel World Summit Scotland_2010


This document includes meetings, agreements, strategic alliances with tour operators, conferences, training received, among others.
We recommend its reading to all our stakeholders interested in improving their environmental, social and economic performance!
Some of the items include:
  •  Best practices for sustainable tourism
  •  Combining the best of traditional and Social Marketing
  • Emerging Destinations
  • Among others.

Check out this SlideShare Presentation:

lunes, 24 de enero de 2011

Puravera Eco-routes 4x4

Eco-routes 4x4
One of the best ways to get to know the Shire of la Vera and its different habitats as oak and chestnut forests, meadows, mountains, among others; is through a 4x4 route.
You can discover with our Eco-trails in 4 x 4 vehicles, some of the fascinating places in our region, in a relaxed way while listening to the wise interpretations of a guide who will lead the activity and test the cold waters of our river gorges (when weather allows).
Our eco-routes are aimed at groups of friends, business, families, associations, etc. For half a day we will tour our region, carefully and slowly to capture the essence of the shire “Comarca de la Vera”. From the young to the elder we can all enjoy the nature.
Enjoy the Spanish province with the greatest woodland area with PURAVERA.


More information: web: www.casasruralesenlavera.com  E-mail:info@puravera.es
Luis Yanes

viernes, 14 de enero de 2011

Visual Story Telling – Producing & Publishing Quality Video on a Dime.


Speakers at this session in the Adventure Travel World Conference include;
·         Chris Noble – General Manager, WorldNomads.com
·         Davin Hutchins – Founder and CEO, NOMADSLAND.
Quaity Video on a Dime.
  • Use video as a differentiator / inspire.
  • Story telling is key.
  • Use tweets, Facebook, press releases. (combine efforts
HD Video is now under 1.000 Dollars. Editing distributing has become affordable.
  • Signature Videos:
  • 4 or 5 minutes
  • Multiple versions (for T.V., for Youtube, spot, event, etc.)
  • Story telling is key, emotional video, tell an experience, and make people feel part of.
Problem with current videos:
  • Week stories, week interviews, week characters.
  • Need to plan, look for the most suitable story, promote and boost the best features.
  • Amateurish video (no budget) bad quality can be understood if it’s done by our clients, with a certain camera.
  • Be authentic, genuine feeling; try to express an adventure a unique experience.
  • Video tell a story, emotion, interview staff, and look for a unique story.
  • Try to capture the attention in the beginning, tell a story and the impact on the ending!
  • Hotel – Pictures might be better, stationary.
  • PPP (People, Planet, Profit) – reduce carbon footprint, unique person, trip experience.
  • Soft selling, no not be commercially aggressive. Just mention is a great place and is brought to you by us!
Dragonfly Expeditions & Nomads Land, example of video, storytelling: http://www.youtube.com/watch?v=sozYI8yhgUY

 

World Nomads also showed a video of a development project in Costa Rica, but it’s still not available as its part of a series of documentaries: I leave a link to their website where there are many example videos:
Planning: (type of travel stories)
  • Story of the new or good
  • Story of the people
  • Story took place in an ecosystem, environment, surrounding
  • Story of trekking, activity
  • Story of the founder, traveller’s information, staff.
What camera to buy:
  • Sony, hard drive, extra batteries, computer backup. (1.000 $).
  • Canon Camera with HD (1.000 $).
  • Revel T+I HD videos 19x20 full HD.
  • Different outlets, products – same video can be edited to be used in different events, platforms. The important is to record in high quality in order to be able to modify, use different segments, versions, for website, YouTube, sell your product or promote the destination, among others. (B-B, B-C, Episodes, etc.)
Camera characteristics:
  • Flipcams- take it with you in helmet (small for adventure stories, where a conventional camera is difficult, quality is not that good but viewer understand so it’s no problem, can even be given to tourist for capturing special moments.
  • Audio: use external audio (directional, etc. pump audio, license music)
  • Flash memory or hard drives (local Audio Band)
  • Lighting (very important, (information available at the ATTA´s Hub).
  • Battery life (charge and buy extra for whole day shooting).
Use strong characters
  • Use interviews (anchor interviews 30 minutes). Unite questions between the ones interviewed so that you can move from one to another character. Use personal, historical, mechanical, transitional, philosophical or whatever ideas that are the strong and differentiating characteristic of the company, destination.
Script writing
Transcribe everything; write what to do, create a paper cut, what you are going to do! One page is about two minutes of filming! Record short scenes never more than 10 seconds (the less time and more diverse the better).
Editing:
  • Never more than 20 seconds (except interview)
  • Ideal is 4 to 5 seconds!
  • Tools
o   Windows – Adobe premiere, Sony vegas, movie maker.
o   Mac: Final cut studio, final cut express, Imovie.
  • Always good to have B-role: this is material of scenery, beautiful features, sunsets, landscapes, visitors, film for the editing for crafting the story, set the mood. (always well categorized will aid with professional teams, will reduce costs if you can give this material)
  • ½ of the budget is for editing, 1 day shoot takes two days editing!
Video Hosting:
  • Think of Ipad, Iphone, Mac! Make them available for all platforms.
  • YouTube; Free / HD / Mobile compatibility /
o   Mediocre analytics, views, referring rate, sharing engagement
Managing Expectations:
  • YouTube; do not expect to get all your visits from this channel alone, use leads, from blog, promotion in order to get significant impact and views.
  • Do something to ignite the video!
  • Singular vs Collective voice (me, me, me / us, us, us) conservancy spirit, us believe more people do it in our community destination. Promote more videos.
  • These are just tools, it requires good marketing (conventional) connect tell people. Mix of traditional and social marketing is vital.
  • Promote interactions, What do you think?, ask for comments, send video, share.
  • New conscious / broad audience.
Distribution:
  • Google displays, ads, ad-words, Facebook adds.
  • Email, Facebook, YouTube, connet the different means of communication, marketing.
  • Happy if a visitor is in the website for 5 minutes.
  • Facebook 1 ½ minutes.
  • Think of users with small screen i.e. IPhone.
  • We have the first 10 seconds to draw them and keep them! Reach media.


In conclusion, we identify that the realization of commercial and advertising travel videos can be done at a relatively low cost and with a professional finish when we plan properly.